Impact Marketing

by Lisa Davis

Design
Stephen Beckstrand is a Raleigh area designer with 20+ years of training and experience in graphics, illustrations, and animation. Design is a field that is constantly changing and reinventing, thus it can have countless ripple effects on impact marketing. There are so many aspects that drive design. Everything from fashion and art to trends and fads affects how people respond to design. However, there are some elements that are respected as classic thereby enduring time, scrutiny, and cyclical changes. Either way, our current template driven world is once again challenging design. The fast track to creating design by using templates and prefabricated elements are marketed as time and cost-saving tricks of the trade. Unfortunately, they are also mundane, overused, and lack originality. 

Marketing
Lucky for you, Stephen offers a fresh approach to design. Through an overall view of changing the landscape of his community and environment through design, Stephen’s tagline has become Design to Impact. The authentic way to make an impact is to inspire and motivate. Our world is currently saturated with cookie-cutter posts, templates, and filters. The problem is everyone is using the same platforms and filters. Therefore, it becomes noise. Marketing has forever changed. Consequently, entrepreneurs and small business owners are facing an uphill battle of grabbing attention from a dulled, overcrowded, and de-sensitized consumer market. Consumers see everything and therefore, see nothing at all. It’s all the same. That is why we scroll.
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But, what if? What if the design was meaningful? What if the design changed the environment. The way to find out the answer is by getting to know Stephen. His vision, his process, and his approach comes from years of experience and childhood inspiration combined with a compassion driven desire for change. As with any successful person, lofty goals drive Stephen to become better, stronger, and more vocal. Getting to know Stephen, you will have the privilege to experience firsthand his sense of humor, sarcastic wit, and natural responsibility that give him a voice worth listening to. As you follow him, read about him, and get to know him, you will understand what matters to him and how it fuels his drive. That is what sets him apart, his competitive advantage. Let Stephen set you and your company apart. Contact him now!

Stay tuned next week for more on the man himself!